Every year, we take our children to a local Junior League fundraiser called “The Enchanted Forest”. They get the same Santa Clause to come each year and the kids always prepare what one thing they are going to ask Santa for when they see him. Usually Santa smiles and tells them if they are good he will try really hard to get them what they want, as long as they promise not to be disappointed if he’s not able to get them that particular gift. But this year, it didn’t quite flow like that. There was a moment. It was right after my daughter said she would like an iPad Mini. Santa shot me a look – frankly, a very judgmental look. Did I just see that? I was busy videotaping so maybe I was mistaken. But this morning, as I downloaded the video onto my computer, I watched it and waited… Sure enough, right after the iPad Mini wish, there it was… the look. I took a picture of the video on my screen. Do you see it? That is at the exact moment. If that isn’t a “what type of spoiled children have you raised” type of look, I don’t know what is. And this coming from Santa. He then proceeded to ask her, “And what would you do with an iPad Mini?” Really, Santa? That’s the most extravagant request you’ve ever received? I know little girls since the dawn of time have been asking you for ponies. Do you know how much a pony costs to buy and house and maintain? A lot more than an iPad Mini, I would hazard a guess.
What’s more, considering you see all the children when they’re sleeping and when they’re awake, and you know when they’ve been bad or good, so how is it possible you missed the conversation I had with my daughter when that particular gift-wish idea came up? Were the elves misbehaving? Did they get into the egg nog a month too early? Or were you busy playing on your own iPad, updating your Facebook Page Status: “Counting down the days ’til Christmas. Busy up here in the North Pole. Always stressful this time of year, even more so with that last round of elf lay-offs.”
Well, whatever you were busy with, let me take a moment to explain what really went down since you apparently missed it. My boys were excitedly getting dressed, talking to each other about what they were going to ask you for, but my daughter was looking forlorn and not joining in. I asked her if she was excited about seeing you and she said that she really wasn’t. She is almost nine, so I thought maybe your magic was wearing off a little for her. So, I asked her to explain what she was feeling. She then said that she was having trouble thinking of what to ask for, because she felt she had everything. Does that sound like a spoiled little girl who believes she deserves the latest and greatest? Huh, Santa? Does it? No, it doesn’t. She is grateful for what she has and is thankful anytime she receives anything. This is someone who, perhaps, despite my best efforts to spoil her, for some reason, manages to stay grounded. So, I suggested to her, having already thought about what I would like to see on her list, that she ask Santa for an iPad Mini. My idea. Not hers. She even questioned me, thinking it might be a little too much to ask Santa for. Perhaps she knows you, Santa, better than I. Even as she stood in line waiting to go up to see you, she told me later that she was feeling uneasy about asking you for that. So, no, Santa, I don’t think I’ve raised spoiled children.
So, when you squeeze down that chimney this year, and expectantly go in search of that plateful of Sugar Cookies we always leave for you, don’t be surprised to see Oatmeal Raisin instead. Maybe then you’ll be more careful with your looks and try harder not to judge a child by their wish list. Good thing I didn’t tell you what’s on mine – believe me, you would rather be bringing me a pony.
I think we can all agree that the most important role we have as parents is raising our children, as they are tomorrow’s resources for the world. But if you are like me, and are saying that’s great and I love that part of my life, but I do have other talents beyond helping with homework, and devising strategies for dealing with peer behaviors on the playground, then hopefully, at some point, you will find the breathing room, to go back to spending some time on your other talents as well. This is all about our journey of trying to recover our sense of self beyond parenthood. The first steps on the journey are to discover what you’re passionate about and then mold that passion into something more concrete. Those steps can be taken in my series of posts under the HUMAN RESOURCES DEPARTMENT – THE ROAD TO SELF-REDISCOVERY. But once you discover your passion, uncover how to be creative in defining that passion within the scope of a job, hobby, or philanthropic effort, it’s time to build the action plan that will lead you toward your recovery. So, whether it’s a goal on your bucket list, a hobby you want to enhance, or a small business idea you’ve been kicking around, building a “Business Plan” can help you move closer to turning your idea into a reality. This positive momentum can help you recover your sense-of-self by allowing you to put some focus on something you are passionate about.
As a former marketing executive, I believe the most important thing you need to establish, to move any idea forward, is your “business” plan. I like to have a plan for everything. We’re taking the kids to the zoo? What’s our plan? It’s a gorgeous weekend day out so we want to have a family outing? What’s our plan? I have to get the house clean before company arrives? What’s my plan? I am a true believer in the adage “those who fail to plan, plan to fail”. Having a plan, will also help make you more confident in your ability to achieve a successful outcome. Your idea doesn’t have to be something that’s going to make you money in order for you to build a “business plan” around it. It can be a hobby. It can be a volunteer effort. It can be a bucket list. The steps I’ve taken in the past to create a successful corporate business plan, are the same ones that I am using to build on writing this blog, and the same ones you can use to help build your plan to help recover your sense-of-self. You basically want a plan to help you take your idea, dissect it, and then build up each aspect of it, so you can turn it into a reality. Here are four basic steps to help you build yourself a good “Business Plan” for your Recovery:
YOUR EXECUTIVE SUMMARY – You want to take all the work you did in my HUMAN RESOURCES DEPARTMENT, and write out a Mission Statement. You want to state what your main goal/purpose/idea is. You want to include your talents, experience, background, and decisions that led you to want to start this endeavour. You want to discuss how you plan to make this idea go from a passive idea to an active one. For example: It’s not just that I like to write. I would include the experience I have had in writing, as well as summarize my idea of writing within a blog format, and discuss the theme of the blog. You also want to include a brief Market Analysis here. Why is there a need for your idea and where would it fit in. That could be within your family, or your friends, or your community, or even on a larger scale. And then you want to finish this section with what your Future Plans are. This is where you would briefly detail where you see your idea going. You want to describe how you see your idea growing within the context of the ultimate vision of your goal.
YOUR STRATEGIC FOCUS – If your idea lends itself to a Target Market, this is where you want to really flesh out what that market looks like. You want to delve into their distinguishing characteristics, their demographics, and their needs. Most of my career has been based on Target Marketing, so I am a huge believer in coming up with a niche and building that into a real strength. For me, I’m thinking about who I want to target as readers for my blog. If your idea is to become a dog-sitter, then your target market would be the type of families who travel a lot and don’t like the idea of kennels. If your idea is to go mountain climbing, your target market could be looking for adventure groups with members within a similar demographic as you. So, how does your idea fit into a group, what does that group look like, and where are the places you would you find that group. Under your Strategic Focus, you will want to include your Market Research. You don’t want to reinvent the wheel for two reasons. If there are ways that other people have found to take a similar idea and put it into action, then you should familiarize yourself with those ways. Also, you want to make the “wheel” you’re inventing have characteristics that you like in similar “wheels” but you also want to make sure you know the competition and ensure, if need be, that your “wheel” is distinct and different than others that are out there. If your idea is to join a volunteer organization, here is where you want to discuss the organizations you have looked at, the pros and cons of each, perhaps the feedback you have received, all leading up to why you have decided on your ultimate choice.
YOUR IMPLEMENTATION STRATEGY– Here’s where you take your mission statement, and apply your Target Market and Market Research to it, in order to come up with Actionable Steps. You want to outline the steps you are taking to turn your passive idea of a goal into a reality. Through step one and step two, you have really dissected your idea and taken a look at all the angles, and now with a full-picture of it in your head, you can outline your plan. You also might want to include a general time-line, making it flexible enough to take into account all your other day-to-day responsibilities that will continue to be on-going.
YOUR MARKETING STRATEGY – So, you’ve put your idea into action, but it doesn’t fully take on the purpose of helping you recover your sense-of-self, if you don’t communicate out this new side of yourself. For many people that’s when you really feel the change. For example, it’s great that I’ve finally started my blog and made it public, but a marketing strategy will bring more readers and turn my idea into something even more substantial that I can feel good about. So, depending on what your idea is, will determine how substantial your Marketing Strategy should be. It could include a strategy on further penetrating your target market. It could include your strategy on how you plan on growing your audience. It could also include a strategy on how you plan on distributing or diseminating your idea, getting it out there. You then want to outline your Communication Strategy. This could be as simple as posting on Facebook, your plan to achieve one of your goals on your bucket list. It could be a plan to post flyers at your local library letting people know the new service you can provide. It could be your plan to have a family meeting and talk to the kids about doing more around the house so that you can spend more time on your painting that you plan on submitting to a local art show at the end of the year. Or it could be as involved as a strategy that involves promotions, advertising, public relations, personal selling, and getting your idea to come up on google searches.
Now that you have your “Business Plan“, you need to keep it somewhere handy so that you can refer back to it and make sure you’re keeping yourself on track. It’s your set of instructions on how to go about your own recovery plan. By putting it in black and white, it makes it doable. When you find yourself becoming doubtful or overwhelmed, go back to it and remember you designed your plan with the ultimate vision that it would be successful, so have faith in it and, in turn, faith in yourself.
It’s time to get out of your head and all the wishful thinking and all the frustrations and make your move forward. Scientifically momentum is mass times velocity. The more substantial or thought-out your idea is, combined with how fast and in what direction you are making that idea a reality, the more momentum towards success your idea will have. What is your Recovery Plan going to look like?
I started off this morning writing a blog about having a business plan for success. But I ending up going on such a tangent that I thought it best to let this be a post in itself. Now, if you’ve read most of my other posts, you’ll see how important the titles of my blog posts are to me – that’s my marketing side coming out. If possible, I like to come up with my title first and that gives me an idea about where I want to go with my idea. My first title doesn’t always stick, but at least, it gives me a starting point. For instance, for the post I started to write, I thought I would do a play off of the urban slang word “business”. With there being no place less “urban” than Westchester County, I like to consult the urban dictionary – the true experts – just to make sure I’m using the word correctly. Good thing I did, because what I hadn’t realized is that the urban slang for “business” is actually what us mommy’s like to call “going number two”. Now, after having three children, I can probably tell you more about “going number two”, than most people. When my 8 year-old-daughter was a baby, if you didn’t get her out of her crib fast enough when she woke up, you would be greeted by a smiling baby girl, standing up holding onto the rails with her diaper half pulled off and “number two” smeared all over her crib. She was always very proud of her creation, not surprisingly she is growing up to be quite the artist. However, since that wasn’t supposed to be the focus of the post I was trying to write, I thought I would go with a different title there.
What it did tell me was that I better be doing some serious reading of my urban dictionary before my kids get to high school, because apparently I’m a lot less “cool” than I thought – and I don’t even think they use the word “cool” anymore. In fact, in an effort to appear more hip, I thought maybe I would use the word “phat” – even though a “mature” mother of three doesn’t like to be called “phat” no matter how you spell it – but I thought I better look it up first. Ahh, I’m not that out of touch, the first definition to the word “phat” is “cool”. I knew it. But wait, here’s something i didn’t know. Did you know that “phat” actually stands for “pretty hot and tempting”? I never knew that. After reading that, I’m thinking, I guess if anyone would, per chance, want to call me “phat”, I suppose I could live with it sounding like that “other” word. At 7:30 in the morning, in my long, wrap-around Ralph Lauren sweater, fuzzy Ugg slippers, cup of Cinnamon Dolce coffee, and bowl of oatmeal, I’m starting to feel more urban than ever, as I take pride in the fact that I am indeed down with the kids’ slang.
But then I read definition number two, which I will reproduce verbatim here from my handy Urban Dictionary. It states, “The problem with “phat” is that it is no longer in really. It has kind of phased out and is mostly used by wannabes, lowerclassmen in high school, or middle schoolers. It is now considered a slang faux pas. I wouldn’t use it if I was you.” It goes on to say that “phat” got “old” in the late 90s. What? The slang I was already too old to be using, was already “out” over a decade ago? Can you imagine ten years from now when my kids are in high school, how totally lame/uncool/not phat I’m going to be to them then? What a rude awakening I am having this early on a Sunday morning – I’m going to need more coffee.
But just as I am having a complete middle-aged moment, I decide to see what my urban “bible” would say if I looked up my original word “cool”. Perhaps it would give me insight into what ridiculous acronym I’m supposed to be using. And here’s what it said, “The word “cool” is the best way to say something is neat-o, awesome, or swell. The phrase “cool” is very relaxed, never goes out of style, and people will never laugh at you for using it.” Well, thank goodness for that. Nothing to worry about here, folks. You can all go about your business (and to be clear, I don’t mean the aforementioned slang word for business). I am happy to state, that I guess I am still pretty “cool” after all… for shizzle.