What’s Your Recovery Plan?

I think we can all agree that the most important role we have as parents is raising our children, as they are tomorrow’s resources for the world.  But if you are like me, and are saying that’s great and I love that part of my life, but I do have other talents beyond helping with homework, and devising strategies for dealing with peer behaviors on the playground, then hopefully, at some point, you will find the breathing room, to go back to spending some time on your other talents as well. This is all about our journey of trying to recover our sense of self beyond parenthood. The first steps on the journey are to discover what you’re passionate about and then mold that passion into something more concrete. Those steps can be taken in my series of posts under the HUMAN RESOURCES DEPARTMENT – THE ROAD TO SELF-REDISCOVERY. But once you discover your passion, uncover how to be creative in defining that passion within the scope of a job, hobby, or philanthropic effort, it’s time to build the action plan that will lead you toward your recovery. So, whether it’s a goal on your bucket list, a hobby you want to enhance, or a small business idea you’ve been kicking around, building a “Business Plan” can help you move closer to turning your idea into a reality. This positive momentum can help you recover your sense-of-self by allowing you to put some focus on something you are passionate about.

As a former marketing executive, I believe the most important thing you need to establish, to move any idea forward, is your “business” plan. I like to have a plan for everything. We’re taking the kids to the zoo? What’s our plan? It’s a gorgeous weekend day out so we want to have a family outing? What’s our plan? I have to get the house clean before company arrives? What’s my plan? I am a true believer in the adage “those who fail to plan, plan to fail”.  Having a plan, will also help make you more confident in your ability to achieve a successful outcome. Your idea doesn’t have to be something that’s going to make you money in order for you to build a “business plan” around it. It can be a hobby. It can be a volunteer effort. It can be a bucket list.  The steps I’ve taken in the past to create a successful corporate business plan, are the same ones that I am using to build on writing this blog, and the same ones you can use to help build your plan to help recover your sense-of-self. You basically want a plan to help you take your idea, dissect it, and then build up each aspect of it, so you can turn it into a reality. Here are four basic steps to help you build yourself a good “Business Plan” for your Recovery:

YOUR EXECUTIVE SUMMARY – You want to take all the work you did in my HUMAN RESOURCES DEPARTMENT, and write out a Mission Statement. You want to state what your main goal/purpose/idea is. You want to include your talents, experience, background, and decisions that led you to want to start this endeavour. You want to discuss how you plan to make this idea go from a passive idea to an active one. For example: It’s not just that I like to write. I would include the experience I have had in writing, as well as summarize my idea of writing within a blog format, and discuss the theme of the blog. You also want to include a brief Market Analysis here. Why is there a need for your idea and where would it fit in. That could be within your family, or your friends, or your community, or even on a larger scale. And then you want to finish this section with what your Future Plans are. This is where you would briefly detail where you see your idea going. You want to describe how you see your idea growing within the context of the ultimate vision of your goal.

YOUR STRATEGIC FOCUS – If your idea lends itself to a Target Market, this is where you want to really flesh out what that market looks like. You want to delve into their distinguishing characteristics, their demographics, and their needs. Most of my career has been based on Target Marketing, so I am a huge believer in coming up with a niche and building that into a real strength. For me, I’m thinking about who I want to target as readers for my blog. If your idea is to become a dog-sitter, then your target market would be the type of families who travel a lot and don’t like the idea of kennels. If your idea is to go mountain climbing, your target market could be looking for adventure groups with members within a similar demographic as you.  So, how does your idea fit into a group, what does that group look like, and where are the places you would you find that group.  Under your Strategic Focus, you will want to include your Market Research. You don’t want to reinvent the wheel for two reasons. If there are ways that other people have found to take a similar idea and put it into action, then  you should familiarize yourself with those ways. Also, you want to make the “wheel” you’re inventing have characteristics that you like in similar “wheels” but you also want to make sure you know the competition and ensure, if need be, that your “wheel” is distinct and different than others that are out there. If your idea is to join a volunteer organization, here is where you want to discuss the organizations you have looked at, the pros and cons of each, perhaps the feedback you have received, all leading up to why you have decided on your ultimate choice.

YOUR IMPLEMENTATION STRATEGY– Here’s where you take your mission statement, and apply your Target Market and Market Research to it, in order to come up with Actionable Steps. You want to outline the  steps you are taking to turn your passive idea of a goal into a reality. Through step one and step two, you have really dissected your idea and taken a look at all the angles, and now with a full-picture of it in your head, you can outline your plan. You also might want to include a general time-line, making it flexible enough to take into account all your other day-to-day responsibilities that will continue to be on-going.

YOUR MARKETING STRATEGY – So, you’ve put your idea into action, but it doesn’t fully take on the purpose of helping you recover your sense-of-self, if you don’t communicate out this new side of yourself. For many people that’s when you really feel the change. For example, it’s great that I’ve finally started my blog and made it public, but a marketing strategy will bring more readers and turn my idea into something even more substantial that I can feel good about. So, depending on what your idea is, will determine how substantial your Marketing Strategy should be. It could include a strategy on further penetrating your target market. It could include your strategy on how you plan on growing your audience.  It could also include a strategy on how you plan on distributing or diseminating your idea, getting it out there. You then want to outline your Communication Strategy. This could be as simple as posting on Facebook, your plan to achieve one of your goals on your bucket list. It could be a plan to post flyers at your local library letting people know the new service you can provide. It could be your plan to have a family meeting and talk to the kids about doing more around the house so that you can spend more time on your painting that you plan on submitting to a local art show at the end of the year. Or it could be as involved as a strategy that involves promotions, advertising, public relations, personal selling, and getting your idea to come up on google searches.

Now that you have your Business Plan, you need to keep it somewhere handy so that you can refer back to it and make sure you’re keeping yourself on track. It’s your set of instructions on how to go about your own recovery plan. By putting it in black and white, it makes it doable. When you find yourself becoming doubtful or overwhelmed, go back to it and remember you designed your plan with the ultimate vision that it would be successful, so have faith in it and, in turn, faith in yourself.

It’s time to get out of your head and all the wishful thinking and all the frustrations and make your move forward. Scientifically momentum is mass times velocity. The more substantial or thought-out your idea is, combined with how fast and in what direction you are making that idea a reality, the more momentum towards success your idea will have. What is your Recovery Plan going to look like?

About Chief Executive Housewife

Former Vice President of Marketing at major investment company. Currently retired, mother of three children. Living in Northern Westchester County, NY.

Posted on October 15, 2012, in PUBLIC RELATIONS - Advice, Encouragement and Community and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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